Joe Staples, CMO
Joe is a senior B2B executive (CMO/SVP Marketing for 18 years) with primary emphasis in SaaS, MarTech, and customer experience sectors. His expertise is in two areas: building a recognizable, differentiated brand and fueling the growth of the revenue engine. He prides himself in providing a good blend of strategy and execution.
Joe has led two successful corporate name changes and brand overhauls. As the CMO of one company, they took raw brand recognition from 6% to 70%+. He has developed multiple award-winning ad campaigns (B2B Magazine, CEB, and Starch awards).
Joe understands the in’s and out’s of the revenue engine, from initial inquiry through to closed-won. He has built demand generation teams from scratch, implemented strong digital marketing campaigns, and has led a marketing team that delivered 90% of all sales opportunities for the company.
Joe received the Lifetime Achievement Award from Technology Marketing Corporation and was Employee of the Year at Novell Corporation.
Joe has authored/co-authored dozens of articles on customer experience, marketing, branding, leadership, and work management. His work has been featured in publications such as Ad Age, Digital Marketing Magazine, Customer Magazine, Internet Telephony, MarTech Advisor, and Information Age; and he has presented at major events such as Dreamforce, Enterprise Connect, Interop, CTIA Wireless Expo, and Computer Telephony Expo.
For three years (2011-2014), Joe was honored to serve as President of the Interactive Intelligence Foundation, a non-profit organization dedicated to fostering life improvements for at-risk youth.