Spotlight: 2018 UDA Spring Conference Speakers
The Annual Utah Doula Association conference is fast approaching. During this uplifting and educational event, we will hear from several experts on a variety of topics that will enrich and improve our birth-centric businesses. With many opportunities for continuing education credits, tips and tricks for improving our business skills and networking opportunities galore, the 2018 conference is bound to be the highlight of the year.
Dr. Shoshana Bennet
This year we will have the pleasure of hearing from Dr. Shoshana Bennett. Internationally recognized as a leading maternal mental health expert, clinical psychologist Dr. Shoshana Bennett has inspired and transformed countless lives worldwide through her radio shows, books, lectures, interactive tele-classes, consultations, and videos. Affectionately known as “Dr. Shosh”, she educates, engages, and empowers her audiences while discussing serious and often uncomfortable topics using humor, the latest research, solution-based protocols, and firsthand knowledge she gleaned after experiencing life-threatening postpartum depression.
She emerged from this personal nightmare to become a leading national advocate and pioneer in women’s mental health, establishing Postpartum Assistance for Mothers, which offers education and emotional support for women experiencing PPD and related disorders. Dr. Shosh also helped develop the official training curriculum for professionals and served as president of Postpartum Support International.
Dr. Shosh is an Executive Producer of the new award-winning documentary, Dark Side of The Full Moon. She is the author of Postpartum Depression for Dummies, Pregnant on Prozac, Children of the Depressed, and is co-author of Beyond the Blues: Understanding and Treating Prenatal and Postpartum Depression & Anxiety. Dr. Shosh is the creator of the first PPD mobile phone app PPD Gone! She co-founded the newly launched Postpartum Action Institute to train community leaders and parent advocates.
Dr. Bennett has traveled extensively throughout the US and internationally as a guest lecturer and keynote speaker, training medical and healthcare professionals. She is well known for her popular Dr.Shosh.com Radio Show and has appeared as a guest expert on countless television and radio shows including 20/20, Ricki Lake and The Doctors.
Dr. Shosh will be presenting our keynote address Launching Happy Mothers – The Dos and Don’ts. Which will offer practical tips and strategies to address signs of mood disorders during pregnancy and the postpartum period.
She will also be presenting a workshop entitled Moods during Pregnancy and Postpartum – What’s Normal and What’s Not? In which she will be teaching us about perinatal mood and anxiety disorders and their symptoms. She’ll give us information we can use to comfort mothers suffering from postpartum depression and describe mental health information that professionals should present to all new parents.
And to give us practical advice on the business side of birth work, we will also have the pleasure of hearing from Joe Staples. Joe is a senior B2B executive (CMO/SVP Marketing for 18 years) with primary emphasis in SaaS, MarTech, and customer experience sectors. His expertise is in two areas: building a recognizable, differentiated brand and fueling the growth of the revenue engine. He prides himself in providing a good blend of strategy and execution.
Joe has led two successful corporate name changes and brand over hauls. As the CMdO of one company, they took raw brand recognition from 6% to 70%+. He has developed multiple award-winning ad campaigns (B2B Magazine, CEB, and Starch awards).
Joe understands the in’s and out’s of the revenue engine, from initial inquiry through to closed-won. He has built demand generation teams from scratch, implemented strong digital marketing campaigns, and has led a marketing team that delivered 90% of all sales opportunities for the company.
Joe received the Lifetime Achievement Award from Technology Marketing Corporation and was Employee of the Year at Novell Corporation.
Joe will be presenting “Simple ways to Make a Big Impact on your Business!” During his presentation Joe will give us things doulas can do (without spending a lot of money) to effectively market their services. These includeestablishing your personal brand, using storytelling as a marketing tool, developing good client testimonials, leveraging influencers as referral sources, and the importance of differentiation. Join Joe for a lively, interactive session that will include Q&A and group discussion.
To purchase tickets or for more information about the 2018 UDA conference click here