Business
Client Privacy and Social Media
I am a smart woman. I can put two and two together. And many times, I’ve been able to tell who a doula’s client is by what she posts on Facebook, even if she is careful not to use the clients name. And I always wonder if the doula has permission to share in social…
Read MoreCalculating Your Price
Let’s go over basic pricing. To make your business survive, you need to make certain you are bringing in more than you are spending. One of the best ways to make that happen is to open a separate bank account for your business. You can do it in the business name (recommended) or just another…
Read MoreShould you work for free until you are certified?
First, let’s get one thing straight: When you work for free, you tell people that your work is worthless, and that’s exactly how they treat you. Lots of people will tell you to work for free, that it is a fantastic way to get those certification births. But they DO NOT GET IT. They are…
Read MoreThe Tax Man! Filling out a Schedule C
Note: This article just explains how I have filed my business taxes for the last several years. It’s based on what I learned in a consultation with an accountant, but I am not an accountant, and this article isn’t tax advice. When in doubt, refer to the Instructions for the Schedule C on the IRS…
Read MoreRunning a doula business in Utah
It’s definitely not the fun stuff. It pales in comparison to the powerful high that comes from attending a birth. You love the work, you are building a strong clientele and things are going exactly how you want…you love the power of owning your own business! …until you get a notice from the IRS that…
Read MoreThe Doula’s Guide to Copyright
So you’re working on your web site, and the finishing touch would be some lovely images of pregnant bellies and newborns. Maybe a vertical one there, and a horizontal one at the top. Google Image Search to the rescue!!! Just right click and save!!! Right? Wrong! Photographs, drawings, paintings, music and all other artwork is…
Read MoreAnnouncing the UDA WordPress WorkShop
Starting Next Tuesday, March 5, the UDA will be running the “WordPress Workshop” – a 6 week series of blog posts designed to help you get your web site up and running. Week 1: Which WordPress is right for me? Week 2: Choosing a Theme Week 3: Customizing your Theme Week 4: Plugins and Setup…
Read MoreIs your web site bringing you down?
These days, a web site is more important for marketing your doula business than any brochure, flyer, postcard or business card. It’s quite often the very first impression your clients have of you. Over the years as I’ve seen other doula’s web sites, I’ve noticed some common problems that could be costing you clients! First,…
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